BMW MINI & MAZDA FORD Showrooms
Vitania & Delek Motors
20,100 sqm (above ground)
As part of a larger urban development, this project features two buildings that house the showrooms of leading international car companies. The BMW-MINI showroom features open double height spaces that can be seen directly from the Ayalon highway. It showcases a unique Philips lighting system to produce an even, soft, and ambient light to complement the open space of the showroom. Nearby, the Mazda Ford Showroom occupies double height floors of a future office tower, featuring a multi-story atrium complete with a street facing multimedia display that rises up the full height of the interior. Together, these projects provide a dynamic and sophisticated home for these car brands at one of the busiest interchanges in the country.